Poor Airdrop Effectiveness and User Information Isolation

Airdrops, as a common user incentive method, are widely used in Web3 project promotion. However, many project airdrop campaigns have poor results, mainly due to the following reasons:

1. User information isolation: Many users do not receive timely or comprehensive information about airdrop campaigns, leading to low participation rates. According to Messari data, more than 50% of airdrop campaigns have a participation rate of less than 20%. This is mainly because users cannot obtain information about airdrop campaigns in time, missing the opportunity to participate.

2. Poor airdrop effectiveness: Some projects lack precise user targeting in their airdrop campaigns, leading to a waste of airdrop resources. For example, some users participate in projects solely to obtain airdrop rewards but do not become long-term users. This phenomenon not only reduces the effectiveness of airdrop campaigns but also increases the costs for project parties.

3. Lack of sustained incentive mechanisms: Many airdrop campaigns are merely one-time rewards, lacking ongoing incentive mechanisms, which leads to rapid user attrition after they receive the airdrop. According to a survey by TokenInsight, more than 70% of users will not continue to participate in other activities of the project after obtaining the airdrop rewards.